The Ngorongoro Conservation Area Authority (NCAA) has achieved a historic milestone in the 2024/2025 fiscal year by surpassing its revenue collection target, marking a major success in tourism and conservation efforts in Tanzania.
Speaking during a staff meeting held on June 9, 2025, in Karatu, the NCAA’s Conservator of Ngorongoro, Abdul-razaq Badru, commended the Authority’s employees for their dedication and hard work that led to the impressive performance.
“This is a remarkable achievement. You have demonstrated outstanding professionalism, integrity, and commitment. The results speak for themselves,” said Badru.
According to the Conservator, the Authority had set a revenue target of TSh 230 billion for the 2024/2025 fiscal year but managed to collect a total of TSh 269.9 billion.
Out of this, TSh 262.74 billion was generated from tourism-related activities, TSh 3.7 billion from the Pololeti Game Reserve, and TSh 3.274 billion from other revenue sources.
Visitor numbers also rose significantly—from 908,000 tourists in 2023/2024 to 1,061,620 tourists in 2024/2025—reflecting growing global interest in Ngorongoro as a world-class destination.
Badru also applauded the staff’s efforts in mobilizing support for Ngorongoro during the World Travel Awards, which led to the Conservation Area being crowned Africa’s Leading Tourist Attraction 2025 in a ceremony held on June 28, 2025.
“This is a great honor for our country. Winning this award not only enhances our global visibility but also reaffirms the unique value of Ngorongoro on the international tourism map,” Badru emphasized.
Looking ahead, the Conservator announced that NCAA is in the final stages of developing a new five-year strategic plan, which will align with Tanzania’s Vision 2050, expected to be launched soon. The plan will involve every staff member setting clear, measurable goals, and will focus on key priorities, including:
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Promoting sustainable conservation of the area’s rich biodiversity,
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Marketing and upgrading existing tourism attractions,
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Improving infrastructure to meet international standards,
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Developing new tourism products, and
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Supporting community development initiatives for residents living within the conservation area.
Badru urged staff to uphold high standards of service, professionalism, and integrity in order to deliver world-class experiences to visitors and ensure that the Authority continues to meet and exceed its national and international expectations.
“If we work as a team, uphold ethics, and remain focused on delivering quality service, nothing can stop NCAA from becoming Africa’s leading conservation and tourism institution,” he concluded.
EXPLORING NGORONGORO: A WORLD HERITAGE TREASURE
The Ngorongoro Conservation Area is one of the world’s most extraordinary natural and cultural heritage sites. It is home to the spectacular Ngorongoro Crater, the world’s largest intact and unfilled volcanic caldera, teeming with diverse wildlife including the Big Five: lion, elephant, rhino, leopard, and buffalo.
The area also features the legendary Olduvai Gorge, regarded as the “Cradle of Mankind” due to the discovery of early human fossils by renowned paleoanthropologists.
Visitors can explore Lake Magadi, Mount Lolmalasin, and interact with the Maasai communities, who continue to live traditionally within the conservation area, offering a unique blend of cultural and eco-tourism experiences.
With its recent achievements and a forward-looking strategy, NCAA is well-positioned to remain a beacon of excellence in conservation and tourism, not only in Africa but across the globe.
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