NCAA Showcases Tourism Attractions at the Second Conference of Independent Media Councils in Africa

The Ngorongoro Conservation Area Authority (NCAA) is taking advantage of the Second Conference of Independent Media Councils in Africa, currently being held in Arusha, to promote the unique tourism attractions of the Ngorongoro Conservation Area and draw more visitors to the region.

The conference, running from July 14–17, 2025, has brought together over 200 media stakeholders from across Africa and beyond. Participants include representatives from media councils, journalists, communication experts, and press freedom advocates.

Peter Makutian, Chief Tourism Officer at NCAA, emphasized that the authority's participation in the conference is a strategic move to engage delegates and promote Ngorongoro as a top tourist destination.

“As you may know, Ngorongoro has been recognized as Africa’s Leading Tourist Attraction in both 2023 and 2025. Visitors are always eager to learn more about the attractions, investment opportunities, and tourism activities available in the area.

 

Throughout the conference, we are committed to reaching out to participants and continuing to market our destination,” said Makutian.

This year’s conference is held under the theme: “Advancing Media and Communication Ethics for Quality Journalism in Africa.” While the primary focus is on strengthening journalistic standards, the gathering also provides an important platform for tourism and conservation stakeholders like NCAA to network with influential communicators from across the continent.

Discovering Ngorongoro: A Natural and Cultural Treasure

The Ngorongoro Conservation Area, a UNESCO World Heritage Site in northern Tanzania, is renowned worldwide for its breathtaking landscapes, rich biodiversity, and deep cultural heritage.

At the heart of the area lies the Ngorongoro Crater, the world’s largest inactive and intact volcanic caldera. This natural wonder is home to more than 25,000 large animals, including elephants, lions, black rhinos, leopards, and buffaloes. It is one of the few places in Africa where visitors can see the “Big Five” in a single game drive.

Beyond wildlife, Ngorongoro offers an opportunity to explore the traditions of the Maasai people, who live within the conservation area and continue to practice their traditional lifestyle in harmony with nature. Visitors can engage with the Maasai through carefully guided cultural tours.

The area is also of great archaeological importance. The Olduvai Gorge and Laetoli sites have produced some of the oldest hominid fossils ever discovered, earning Ngorongoro the nickname "The Cradle of Mankind." These findings have contributed significantly to the understanding of human evolution.

By participating in the media councils’ conference, NCAA aims to strengthen the visibility of Ngorongoro as a destination that offers not only wildlife and scenic beauty but also profound historical and cultural experiences.

“By engaging directly with media professionals, we’re creating opportunities for future collaboration, be it through feature stories, documentaries, or even investment prospects,” added Makutian.

Throughout the four-day event, NCAA is conducting presentations, distributing promotional materials, and hosting individual engagements to provide attendees with an in-depth understanding of the conservation area’s offerings.